Monthly PPC Performance Report combines Google Ads data with AI analysis to surface what's working, what's wasting spend, and what to change next — delivered as a narrative brief, not a spreadsheet.
Top-level view of spend, impressions, clicks, conversions, and ROAS across all campaigns. Month-over-month trends show whether performance is improving or declining — and by how much.
AI identifies wasted spend: keywords with clicks but no conversions, search terms triggering irrelevant ads, and campaigns with declining efficiency. Each finding includes estimated monthly waste and a recommended action.
Every experiment from the reporting period: what changed, why, whether it was kept or reverted, and the measured impact. A running record of what the AI learned about your account.
SEMrush competitive PPC data adds context: estimated competitor ad spend, shared keyword auction overlap, and positioning trends — so you know whether a dip in performance is your problem or a market shift.
AI synthesizes the preceding four analyses into prioritized next steps: which campaigns to scale, which to pause, where to shift budget, and what experiments to run next month. Each recommendation includes expected impact.
PPC Performance Report is delivered alongside your Monthly Content Report and Site Performance Report — one combined view of all marketing channels.
Organic traffic, rankings, and content ROI
Paid traffic, ROAS, CPA, and experiment results
See which channels drive patient volume at what cost
Monthly PPC Performance Report with campaign-level ROAS, waste analysis, experiment results, and AI recommendations — generated automatically from your Google Ads data.