Wasted spend found. Yours to approve before it stops.
The PPC Strategist reads your Google Ads campaigns, ranks every fix by cost-per-lead impact, and queues changes for your approval. Nothing runs without your sign-off.
PPC Dashboard for a representative home services company showing a completed optimization snapshot. The header displays the dashboard title with navigation tabs for Dashboard, Experiments, Lifecycle, and Report. The opportunity hero panel shows 5 optimization opportunities found — all 5 applied, 0 awaiting, 1 experiment queued. The weekly briefing notes that this week prioritizes efficient next moves. Five recommendation rows are shown in their final applied state: pausing a duplicate ad group (Applied), tightening location targeting (Applied), adding negative keywords (Applied), holding expansion budget (Held), and queuing an ad-copy experiment (Queued). Autopilot for PPC is coming soon.
The metrics leadership measures. The ones the PPC Strategist moves.
The PPC Strategist reads campaign data across industries — retail, healthcare, professional services, home services — and ranks every move by cost-per-lead impact. You approve what runs.
Cost Per Lead
Wasted spend surfaced by ad group. Pauses, bid adjustments, and negative keywords queued before they cost another dollar.
Qualified Leads
Changes target the queries that convert, not the ones that generate clicks. The goal is leads that close.
Budget Efficiency
Spend reallocated from non-converting ad groups toward the campaigns already proving cost-per-lead results.
From Google Ads connection to approved recommendation — one cycle.
Read-only audit first. Every finding arrives with rationale and expected impact. Nothing changes until you approve it.
Connect
OAuth in 30 seconds. Read-only access from the start. Nothing changes in your Google Ads account until you approve it.
Strategist Reads
The PPC Strategist reads campaign structure, keyword performance, spend patterns, and conversion signals — then ranks every opportunity by cost-per-lead impact.
You Approve. It Applies.
Recommendations queue with full rationale attached. One click applies the change. Every decision logged.
Recommendations built from your data — not a generic playbook.
The Strategist reads Google Ads performance alongside organic signals. Every recommendation names what drove it, what it's expected to change, and the data behind the call. Works across healthcare, home services, professional services, retail, and every industry with a Google Ads account.
Waste identification
Ad groups, keywords, and placements spending budget without producing conversions — surfaced and queued for pause or restructure.
Impact-ranked changes
Every recommendation ordered by expected cost-per-lead improvement. The highest-value move is always at the top.
Campaign history as context
What you've already tested feeds the next recommendation cycle. The Strategist doesn't revisit changes the data already ruled out.
Full rationale on every change
Data source, reasoning, expected impact. You see the full case before you approve — or hold — anything.
PPC Dashboard for a representative home services company showing a completed optimization snapshot. The header displays the dashboard title with navigation tabs for Dashboard, Experiments, Lifecycle, and Report. The opportunity hero panel shows 5 optimization opportunities found — all 5 applied, 0 awaiting, 1 experiment queued. The weekly briefing notes that this week prioritizes efficient next moves. Five recommendation rows are shown in their final applied state: pausing a duplicate ad group (Applied), tightening location targeting (Applied), adding negative keywords (Applied), holding expansion budget (Held), and queuing an ad-copy experiment (Queued). Autopilot for PPC is coming soon.
Every PPC change is yours to approve before it runs.
The PPC Strategist queues recommendations with the rationale, expected impact, and affected campaign attached. You review. One click applies. Nothing goes live in your Google Ads account without a sign-off. Every decision is logged — your record of what changed, when, and why.
PPC works alongside every other channel.
Strategists
A specialist for every channel — PPC, content, SEO, backlinks, social, conversion. One coordinated plan, one approval queue.
Meet the StrategistsCall Intelligence
AI reads every recorded call and tags qualified leads. Pairs with PPC to confirm whether paid campaigns produce real inquiries — not just clicks.
See Call IntelligenceContent Generation
PPC conversion data informs organic content strategy. The queries already paying off in paid search are the ones worth ranking for.
See Content GenerationQuestions, answered
Does the PPC Strategist require write access to my Google Ads account?
No. The Strategist connects via read-only OAuth. It audits your campaign structure, keyword performance, and conversion signals without any ability to make changes. Write access is only invoked on the specific recommendation you approve — nothing else.
Will changes go live automatically, or does every recommendation require my approval?
Every recommendation requires your explicit one-click approval before anything runs. The Strategist queues findings ranked by cost-per-lead impact, but nothing is applied until you review and approve it. You can also hold a recommendation indefinitely.
How does the Strategist decide which recommendations to surface first?
Recommendations are ranked by expected cost-per-lead impact — the highest-value move is always at the top of the queue. Each finding includes the data source, the reasoning, and the expected outcome so you can evaluate it before approving.
Does it work with my existing campaign structure, or do I need to rebuild anything?
It reads your existing campaigns as-is. No restructuring is required before connecting. The Strategist works with whatever structure you have and surfaces improvements within it — pauses, bid adjustments, negative keywords, and ad group changes.
What happens to spend alignment while recommendations are sitting in the queue?
Your campaigns continue running exactly as configured while recommendations wait in the queue. The Strategist does not touch your Google Ads account between your approval actions. You control the pace — approve one change at a time or process the full queue on your schedule.
Every recommendation approved before it runs — without the agency overhead.
The PPC Strategist reads your campaigns, ranks every waste-finding by cost-per-lead impact, and queues each fix for your approval.