Your Google Ads performance, analyzed and explained.
Weekly PPC Strategist combines Google Ads data with AI analysis to surface what's working, what's wasting spend, and what to change next — delivered as a narrative brief, not a spreadsheet.
Five modules, one cohesive analysis
Campaign Performance Summary
Top-level view of spend, impressions, clicks, conversions, and ROAS across all campaigns. Week-over-week trends show whether performance is improving or declining — and by how much.
Waste Analysis
AI identifies wasted spend: keywords with clicks but no conversions, search terms triggering irrelevant ads, and campaigns with declining efficiency. Each finding includes estimated waste and a recommended action.
Experiment Results
Every experiment from the reporting period: what changed, why, whether it was kept or reverted, and the measured impact. A running record of what the AI learned about your account.
Competitive Context
SEMrush competitive PPC data adds context: estimated competitor ad spend, shared keyword auction overlap, and positioning trends — so you know whether a dip in performance is your problem or a market shift.
AI Recommendations
AI synthesizes the preceding four analyses into prioritized next steps: which campaigns to scale, which to pause, where to shift budget, and what experiments to run next week. Each recommendation includes expected impact.
Part of your unified weekly report
PPC Strategist is delivered alongside your Lead Strategist Brief and SEO Strategist — one combined view of all marketing channels.
Content performance
Organic traffic, rankings, and content ROI
PPC performance
Paid traffic, ROAS, CPA, and experiment results
Combined view
See which channels drive patient volume at what cost
PPC recommendations roll up to the Lead Strategist brief.
Budget movement, keyword waste, experiments, and conversion trends become part of the account plan instead of a separate paid media spreadsheet.
See your Google Ads performance — explained, not just charted.
Weekly PPC Strategist with campaign-level ROAS, waste analysis, experiment results, and AI recommendations — generated automatically from your Google Ads data.