One score. Four performance dimensions. Clear priorities.
SEO Strategist pulls site speed, Search Console, SEMrush, and content coverage into one operating view — then distills it into a composite score and a ranked list of what to fix first.
Four dimensions, one composite score
Each dimension is weighted and rebalanced automatically when data sources are unavailable
Speed
~25%- First Contentful Paint (FCP)
- Largest Contentful Paint (LCP)
- Total Blocking Time (TBT)
- Cumulative Layout Shift (CLS)
- Mobile vs desktop performance split
Page speed directly impacts Google rankings and visitor bounce rate. An LCP over 2.5s can suppress your entire site in search.
Search Visibility
~25%- Organic clicks
- Total impressions
- Average CTR
- Average ranking position
- MoM trend direction
Search visibility tells you whether your SEO investments are actually moving the needle in Google's index.
Backlink Strength
~25%- SEMrush backlink strength score (0–100)
- Total referring domains
- Total backlinks
- Organic keyword count
- Estimated organic traffic value
Backlink strength determines how well new content ranks on publication. Weak backlinks mean even great content takes months to gain traction.
Content Coverage
~25%- Published articles count
- Articles with backlinks
- Content age distribution
- Category coverage breadth
- Published vs target velocity
Content volume and recency improve topic coverage for search engines and keep audiences engaged.
Beyond the number — what the report tells you to do
Executive Summary
AI-written narrative that ties together all four dimensions into a coherent story. What's working, what's blocking growth, and the 2–3 highest-leverage actions to take.
Key Findings
Top 3–5 specific, data-backed findings — not generic observations. E.g., 'Mobile LCP of 4.2s exceeds Google's 2.5s threshold for 7 identified optimization opportunities.'
Top Opportunities
Ranked improvement opportunities with area, specific action, impact estimate, and reasoning. Each opportunity is tied to real data, not guesswork.
Prioritized Action Plan
Actionable steps ordered by impact — the highest-ROI fix goes first. Each step has context on why it matters and what improvement to expect.
Growth Analysis
Week-over-week trend narrative: are you gaining or losing ground? At the current rate, how long until you reach the next performance tier?
Useful from day one — even without every integration
If Search Console or SEMrush isn't connected yet, the composite score reweights the remaining dimensions automatically. You get a meaningful report from whatever data is available — and see exactly which integrations to connect for a more complete picture.
SEO findings feed the Lead Strategist's weekly brief.
Performance score, ranked opportunities, and growth trajectory from the SEO Strategist flow directly into the Lead Strategist's weekly briefing. What starts as four separate dimensions becomes one priority decision — so the team acts on the highest-leverage SEO move, not a stack of disconnected reports.
See Lead Strategist
Know exactly where your site stands — and what to fix first
Connect your data sources and get a prioritized performance report in minutes — no spreadsheets, no manual data gathering.