Which articles drive demand — not just pageviews.
Content Strategist connects GA4 conversion data to individual articles and feeds the Lead Strategist brief. See which topics, formats, and keywords generate qualified inquiries — so you double down on what works and stop producing what does not.
What is in the report
Article Performance Ranking
Every published article ranked by conversion impact — not just traffic. See which articles drive form fills, phone calls, and appointment bookings. Sort by total conversions, conversion rate, or conversions attributed.
Topic & Keyword Analysis
Which topics and keywords produce converting content? The report clusters your articles by topic and keyword theme, then ranks each cluster by aggregate conversion performance. Reveals which content themes are worth scaling.
Content Efficiency Metrics
Cost per conversion by article, factoring in production cost vs. conversion volume. Identifies your most efficient content — the articles that generate the most conversions relative to what they cost to produce.
Recommendations
AI synthesizes the data into specific content strategy recommendations: which topics to produce more of, which to stop, which existing articles to update for higher conversion rates, and where internal linking could improve conversion paths.
Feeds your content strategy automatically
Content ROI data flows directly into your Content Roadmap and keyword prioritization — so your next week's content calendar is informed by what actually converted, not what looked good in a traffic report.
Measure
GA4 ties conversions to individual articles and themes.
Analyze
The strategist finds patterns in converting content.
Optimize
Next week's content calendar reflects what works.
The Content Strategist turns scattered article results into a ranked production queue for the Lead Strategist.
Content performance feeds the Lead Strategist brief.
Article ROI, topic gaps, and conversion-ranked content flow directly from the Content Strategist into the Lead Strategist's weekly briefing. The highest-converting themes become priority production targets — not conclusions buried in a separate report. The Lead Strategist coordinates them into one ranked operating plan alongside SEO, backlink, and PPC findings.
See Lead Strategist
See which content is worth producing more of.
Connect GA4 once. Content Strategist tells you what's converting — and what to stop writing.