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Analytics/Content ROI Report
Analytics · Monthly

Which articles drive patients — not just pageviews.

Content ROI Report connects GA4 conversion data to individual articles. See which topics, formats, and keywords generate actual patient inquiries — so you double down on what works and stop producing what doesn't.

Per-Article
Attribution
Conversion impact tracked at the individual article level
Monthly
Auto-generated
Delivered alongside your PPC and site performance reports
GA4
Conversion data
Real conversion events, not proxy metrics

What's in the report

01

Article Performance Ranking

Every published article ranked by conversion impact — not just traffic. See which articles drive form fills, phone calls, and appointment bookings. Sort by total conversions, conversion rate, or conversions attributed.

Conversion-ranked article list
Form fills and phone calls
Appointment bookings
Conversion attribution
02

Topic & Keyword Analysis

Which topics and keywords produce converting content? The report clusters your articles by topic and keyword theme, then ranks each cluster by aggregate conversion performance. Reveals which content themes are worth scaling.

Topic cluster performance
Keyword theme ranking
High-converting themes
Underperforming topic flags
03

Content Efficiency Metrics

Cost per conversion by article, factoring in production cost vs. conversion volume. Identifies your most efficient content — the articles that generate the most conversions relative to what they cost to produce.

Cost per conversion by article
Production cost vs. conversions
Efficiency ranking
Scale recommendations
04

Recommendations

AI synthesizes the data into specific content strategy recommendations: which topics to produce more of, which to stop, which existing articles to update for higher conversion rates, and where internal linking could improve conversion paths.

Topics to scale
Content to retire
Update recommendations
Internal linking opportunities

Feeds your content strategy automatically

Content ROI data flows directly into your SEO Roadmap and keyword prioritization — so your next month's content calendar is informed by what actually converted, not what looked good in a traffic report.

1

Measure

GA4 tracks conversions by article

2

Analyze

AI identifies patterns in converting content

3

Optimize

Next month's content calendar reflects what works

See SEO Roadmap →

Related reports

Monthly Content Report
Performance narrative with trends
SEO Roadmap
Keyword targets and content priorities
PPC Performance Report
Paid search ROI and campaign results

See which content is worth producing more of.

Connect GA4 once. Content ROI Report tells you what's converting — and what to stop writing.

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